Community to Embrace Farm-to-Fork Pride
Sacramento, Calif. – Restaurants, auto shops, and hair salons. Software engineers, yoga instructors, and baristas. These are just a few of the people and places that the Farm-to-Fork Steering Committee includes in its new “We Are Farm-to-Fork” campaign, designed to encourage inclusivity and community pride around the region’s farm-to-fork identity.
In 2015, Visit Sacramento formed the Farm-to-Fork Steering Committee to provide expert guidance in shaping its America’s Farm-to-Fork Capital program. Now led by the non-profit Valley Vision, the committee is comprised of chefs, farmers, restaurateurs, suppliers and representatives from grocery, government, non-profits and more. Together, the group has established connections between many of the organizations in the greater Sacramento region that are working in the farm-to-fork space. The committee also continues to look for ways to expand the reach of farm-to-fork across the region and beyond Visit Sacramento’s special events and marketing efforts. The idea behind “We Are Farm-to-Fork” was born out of the growing enthusiasm around the farm-to-fork concept from people and organizations outside of related industries.
“The Sacramento region has been farm-to-fork since long before the America’s Farm to Fork Capital initiative,” said Valley Vision Chief Executive Bill Mueller. “This is the region’s heritage, and everyone here is a part of it, from farmers and farmworkers in our rural communities, to mechanics, bank tellers, small businesses, and workers in our urban core. We are Farm-to-Fork shows our pride in that heritage.”
“Over the last six years, we’ve seen interest in farm-to-fork go well beyond local restaurants,” said Visit Sacramento CEO Mike Testa. “From trade associations to accounting firms, people are looking to be a part of the farm-to-fork effort. But the truth is, they were always a part of what has been building here. This new campaign highlights the fact that if you’re a part of our community, you’re a part of farm-to-fork.”
Part of the “We Are Farm-to-Fork” campaign rollout includes a corresponding logo designed by The Honey Agency. The members have committed to utilizing the logo within their own organizations and are excited to share it with others throughout the region.
“As Sacramentans, we are all proud of our region’s strong agricultural heritage,” said Chelsea Minor, Raley’s Corporate Director, Consumer & Public Affairs. “We are Farm-to-Fork is intended to be a badge of honor for all businesses to embrace throughout our six-county region to show our commitment to being America’s Farm to Fork Capital.”
Robyn Krock is a Project Leader managing Valley Vision’s food and agriculture impact areas.