Colin Twomey is Sr. Director of Strategy & Analytics at the Sacramento Kings. The Strategy & Analytics team that he manages provides data-driven insights that help inform business decisions across every facet of the organization, including ticket sales, partnerships, marketing, and community impact. He also helps spearhead special projects exploring new business opportunities for the Kings organization. Colin has been with the Kings for two seasons.
Prior to joining the Kings, Colin spent time at the National Basketball Association (NBA) in the Team Marketing and Business Operations (TMBO) group, an internal consulting group within the league office in New York. Previously, he served as manager of database marketing at Hotwire.com in San Francisco and as a business analyst at McKinsey & Company in Los Angeles. Colin received a B.A. in Economics from Harvard College, where he graduated with Phi Beta Kappa honors. He received his Master of Business Administration degree from Stanford Graduate School of Business, where he was named a Siebel Scholar.
Colin and his wife Jeanna live in East Sacramento with their daughter Zella.