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Building Business Resiliency in Wildfire-Risk Communities

Business resiliency is of vital importance to businesses themselves, and to the communities of which they’re a part. Recognizing that, Valley Vision and partner Sierra Business Council recently brought business resiliency workshops to small businesses in two rural communities in the Sierra Nevada, Sonora and Grass Valley. The workshops, funded by a grant from PG&E, are designed to inform and motivate small business owners and leaders to put plans in place for their businesses in the event of wildfire (or other) disasters.

The workshops are based on Valley Vision’s existing Business Resiliency Toolkit, which provides an easy-to-use, step-wise process way for small businesses develop their own business resiliency plan. Throughout, the Toolkit directs business owner/operators to respected existing resources, such as Kaiser’s Hazard Vulnerability Assessment tool, to most effectively get their disaster planning work done.

The resilience of small businesses is increasingly important to communities for several interconnected reasons:

  • First, thirty-years of national data show that natural disasters are increasing in frequency, severity, damage, and unpredictability. And as we saw all too clearly with events in late 2017, the drought and pest damage to our wildlands is resulting in wildfires of greater intensity and ferocity than ever before.
  • Next, research consistently shows that small businesses are the least prepared for, and the least able to recover from, disasters that strike, whether community-based, like a wildfire, or localized, like a building fire. After an event that causes small businesses to close unexpectedly for five days, 40-60% never reopen.
  • Additionally, small businesses contribute the majority of employment and wages in communities across the country. Particularly in more self-contained rural towns, the small business community is the backbone of local economies – so broad-based small business closures can have significant and long-lasting impacts to the economic health of those communities.

For these reasons, and others, Valley Vision and Sierra Business Council teamed up with local chambers of commerce, and PG&E’s financial support, to bring the Disaster-Proof Your Business Workshop to Sonora and Grass Valley.

In a half-day format, small business owner/operators learned from experts about the five steps of the Business Resiliency Toolkit.

  1. Understand Your Risks and Your Environment
  2. Assess Your Readiness
  3. Take Action
  4. Test and Update Your Plan
  5. Engage with Community Resiliency Efforts

Because the Toolkit is designed to help businesses prepare for a disaster of any type, Valley Vision and Sierra Business Council also developed wildfire-specific recommended actions.

For more information about the Toolkit or the Disaster-Proof Your Business workshop, please contact us!


Meg Arnold is Managing Director of Valley Vision, leading the Clean Economy and Innovation and Entrepreneurship Strategies.

Valley Vision Takes the #MyCleanAirPledge

At Valley Vision, we recognize the importance of clean air to the communities we serve.

Air pollution is everyone’s problem – from low-income neighborhoods burdened by diesel truck emissions to homesteads in the rural Sierra foothills, which face dangerous woodsmoke and wildfire risk. According to the American Lung Association, the Sacramento MSA in 2018 has the #5 worst ozone pollution (“smog”) and #19 worst short-term particle pollution (soot, smoke, and exhaust) in the country. Further, the region does not meet federal and state clean air standards, risking harm to our economy and the potential loss of millions of dollars in transportation funds. We also risk harming our environment, our health and our wellbeing.

This is why seven Valley Vision team members joined Breathe California Sacramento Region, each taking an individual #MyCleanAirPledge during the month of May. Below are their thoughts on the successes, challenges, and lessons learned in following their respective clean air commitments:

  • Valley Vision Managing Director Meg Arnold will encourage the Cap-to-Cap 2018 Air Quality team to use bikeshare in DC! #MyCleanAirPledge

“#MyCleanAirPledge benefited from the very willing members of the Air Quality team at Cap-to-Cap. In fact, I didn’t really have to do any “encouraging,” as I had committed to. As of the very first day we were in DC, we were on bikes for the almost-three-mile ride from Union Station back to the Mayflower Hotel at the end of the day’s meetings at the Capitol. We enjoyed a variety of DC’s well-thought-out bikes lanes, team co-captain John Lane’s knowledgeable history of DC bikeshare’s success and fast growth — and also DC’s unseasonably chilly, cloudy, and windy weather that day. Bike sharing continued through the rest of the trip — even including a meeting at EPA that John had to miss, because he was babysitting the group’s bikes, which we’d been unable to dock and return due to the docks all being full! Thanks to my Air Quality team-mates who made #MyAirQualityPledge really easy to succeed at!”

  • Valley Vision Communications Intern Ruben Moody will bring his reusable bags with him when grocery shopping! #MyCleanAirPledge

“Keeping myself accountable for bringing reusable grocery bags has been a great exercise in remembering commitments and taking steps to reduce waste. The first time I went shopping in May I did not bring my bags, but since then I have brought my large bags each time! Because I go to a smaller grocery store, the cashiers have taken notice of me getting better about bringing my reusable bags. I look forward to keeping my pledge going after Clean Air Month wraps up!”

  • Valley Vision Project Manager Adrian Rehn takes the #MyCleanAirPledge to commute to work via bicycle at least 2x per week during the month of May! #MyCleanAirPledge

“I’ll admit it – I have a history of getting a little lazy each Winter when it comes to biking to work and to meetings. This transgression is compounded by the fact that I reside a mere mile and a half from Valley Vision’s Broadway offices. May turned out to be a great month to break my bad habit, as Sacramento’s mythical “Spring” actually lasted more than 3 days, resulting in minimal rain and moderate temperatures – perfect for biking. I have now completed my pledge and even gone further – playing around with those new JUMP Bikes about half a dozen times. I will continue to keep the bike riding momentum going as best I can. See you out there!”

  • Valley Vision Executive Assistant Chloe Pan will force her parents to go to Refill Madness with her this month! #MyCleanAirPledge

“I became more aware of my carbon footprint and how much waste we produce when I was going to school in Santa Barbara. However, I moved back to Placer County after graduation and was tossed back into my parents’ lifestyle – where you don’t think twice about buying chemical drain cleaners, having meat in every meal, or throwing recyclables together with the trash (“They sort it out, sweetie!”). The opportunity to make a Clean Air Pledge gave me the push I needed to introduce my parents to Refill Madness. I can’t say that they were convinced to change their way of life, but it was nice to show them that there truly are concrete, practical, convenient ways of making a difference in our local community.”

  • Valley Vision’s Director of Strategy and Evaluation Evan Schmidt will carpool at least once per week during the month of May! #MyCleanAirPledge

“I’ve kept up my clean air pledge to carpool once a week by carpooling every Monday with Linda Cloud, a friend and neighbor who works at Local Government Commission in downtown Sacramento. Carpooling every Monday has been a great way to connect with a friend every week in addition to reducing air pollution. Also, I drive my electric Leaf (all the time) and so get even more benefit when I’m able to drive with someone else.”

Valley Vision’s Thousand Strong Intern Anessa Chacon and Project Leader Tammy Cronin also took the #MyCleanAirPledge. Anessa committed to reducing pollution in the air by walking to work and Tammy rode the Big Blue Bus (aka El Dorado Transit) to work instead of driving!

Valley Vision, Breathe California Sacramento Region, and the Sacramento Metro Chamber of Commerce anchor the Cleaner Air Partnership, a diverse coalition of business leaders, environmental advocates, regulators, and others who have been helping the Sacramento region protect public health and promote economic growth for 30 years. Keep up with this important work by subscribing to our monthly ‘Cleaner Air News’ email newsletter, or by contacting Project Manager Adrian Rehn at (916) 325-1630 or emailing adrian.rehn@valleyvision.org.


Adrian Rehn is a Valley Vision Project Manager overseeing the Cleaner Air Partnership and Valley Vision’s online communications.

Cleaner Air Partnership Tracking EPA’s Moves on Vehicle Emissions

The Sacramento region’s longstanding Cleaner Air Partnership, anchored by Valley Vision, Breathe California Sacramento Region, and the Sacramento Metro Chamber, has been keeping an eye on the Trump Administration’s moves to potentially roll back vehicle emissions standards.

Sources claim that the U.S. Department of Transportation has drafted a proposal to freeze vehicle requirements at 2020 levels through 2026, pulling the plug on progressive emissions requirements put in place by the Obama Administration, and adopted by California leaders. In a region heavily impacted by vehicular, or “mobile source” pollutants, this could deal immense damage to public health and economic vitality in communities across the 7-County Sacramento region.

Alberto Ayala, Executive Director of the Sacramento Metropolitan Air Quality Management District (SMAQMD), penned an Op-Ed in the Sacramento Bee on this very subject last month, when it became apparent that the EPA was seriously considering these changes. “Rolling back the standards ignores reality – cleaner, more efficient cars are already abundant on our roads — and wastes large investments by automakers. Beyond innovations to gasoline engines, electric vehicles are improving battery life and charging times. And hydrogen fuel cell cars are coming up fast right behind. These advances are reflected in growing sales in California and other leading markets. Electric cars are the superior, no-compromise, and cheat-proof alternative to combustion.”

Erik White, Air Pollution Control Officer for the County of Placer, echoed these concerns. “Cooperative federalism does not abdicate EPA from its responsibilities to protect public health and address climate change. The federal government cannot selectively choose when it wants to support state’s rights and take when it wants to abrogate them. EPA must stay the course on the technologically feasible light duty standards already on the books such that it supports American leadership on automotive standards and the right of California to enact its own standards when necessary.”

These and other experts at the Cleaner Air Partnership will keep you apprised of this conversation as it develops. If you haven’t already, please subscribe to Valley Vision’s Clean Economy newsletter, share this piece through your networks, or email me if you want to be involved in clean air efforts (or know someone who does). Join us! Together we can ensure a more healthy, prosperous, and equitable Sacramento region.


Adrian Rehn is a Valley Vision Project Manager overseeing the Cleaner Air Partnership and Valley Vision’s online communications.

An Epic Day of Giving

Valley Vision joined over 500 of the region’s nonprofits to participate in the Big Day of Giving (BDOG)! BDOG is coordinated by the Sacramento Regional Community Foundation, and assisted nonprofits with raising over $7 million this year, and over $30 million since its inception. We started by snapping photos of our office dogs Kasha and Lily, pondered our best dog related puns, and fine-tuned our messaging. Standing out in a region full of exceptional nonprofits is no easy task, but I drew from my previous experience supporting Big Day of Giving communications. The excitement for BDOG inspired us to put our best communications foot forward to make sure Valley Vision stood out among our region’s impressive nonprofit ecosystem.

Although Valley Vision has previously participated in BDOG, this was the first time that we decided to dedicate all of the funds to a specific project. This year we raised funds to continue to the development of the EPIC Trail, an initiative to connect over 100 miles of biking and walking trails from the Sierra Foothills to Yolo County. The trail could also contribute to a larger regional trail, and link existing paths in the Bay Area and Northern San Joaquin County. Studies have shown that recreational trails increase tourism, boost community health, helps attract new businesses, and are desired by residents of our region. Valley Vision’s own 2017 Public Opinion Survey on Amenities found that a majority of Sacramento region residents view parks and trails as the single most important amenity to their quality of life.

To mobilize the staff around the fundraising campaign, I created a large wall tracker with locations along the proposed EPIC Trail. The day started with the tracker being located in Davis, and as more donations were received, we were able to move the bike along the trail to West Sacramento, Sacramento, and beyond. Every time the tracker was able to be moved was exciting because it was simultaneously representing us raising funds and also visually moving along the trail. With every donation, it became clearer that the region strongly believes in building a contiguous path for recreation. Throughout the day, we were sure to thank our donors on social media, and maintain a steady stream of content.

Assisting with the development and execution of the Communications plan, I learned more about the complexities, and importance of managing an effective fundraising campaign. Asking people to imagine themselves at specific locations on the trail, showing them the existing trails, and emphasizing the flexibility for trails to be used for exercise, recreation, and the arts added the human element of our efforts. My key takeaway is that a communications strategy to support fundraising is a year-round process that does not start when BDOG comes along, but increases and culminates on the Sacramento Region Community Foundation’s annual Big Day of Giving.

Ultimately, Valley Vision was able to raise $1,477 from 17 donors! The generosity of our region brought joy to our staff, and gave the office a fun project to rally behind. Valley Vision is continuing to convene our over seventy stakeholders to ensure that the EPIC Trail comes to fruition. Thank you to those who gave – your generosity will prove transformative to the connectivity of our region!


Ruben Moody is Valley Vision’s Communications Intern.

Air Quality Team Makes Moves at Cap-to-Cap

As usual, the Metro Chamber’s annual Capitol-to-Capitol program was jam-packed, tightly-scheduled, well-run – and very large. This year’s delegation numbered 375, including the business community, local electeds, nonprofit leadership, and representatives from our academic institutions.

The Air Quality team’s seventeen members took an equal number of meetings in two-and-a-half days, with plenty of bike-share commuting as well, despite this being one of the chilliest and rainiest Cap-to-Caps in memory.  The four issue papers we “carried” (on federal funding, forest resilience, biomass, and broadband access) were well-received by the majority of our regional Congressional delegation, as well as by Senators Feinstein and Harris.

More challenging was our conversation with the Environmental Protection Agency, which focused significantly on vehicle emissions standards and the importance of not weakening the Clean Air Act, given all the benefits it has brought to the nation since its inception. Administration appointees debated with us the significance of vehicle emissions and particularly the issue of California continuing its higher standards.

Our discussion with the Majority staffer for the Senate’s Committee on the Environment and Public Works featured a slightly broader range of topics, with two pieces of welcome news and one piece of less ideal, though unsurprising, news. We learned that cuts to EPA’s budget are “not a high priority for many in Congress; that’s more the Administration,” and also that the Committee’s Republican Chair and Democratic Ranking Member are jointly sponsoring a bill that would fund the Diesel Emissions Reductions Act (DERA) at its statutory maximum of $100M. The not-surprising topic was that of CAFÉ  standards (vehicle emissions standards), where our team’s strong points in support were acknowledged but met with a “we’ll have to agree to disagree” response.

As one final note, we were fortunate to benefit from two strong “freshmen” members of the team, who each set a high bar. Alberto Ayala of the Sacramento Metro Air Quality Management District was an able leader of “sub-team Ayala,” while Breathe Board member Paul Adams of Capital Public Radio arranged a special side-tour of the NPR headquarters for Cap-to-Cap attendees.

All in all, it was a successful Cap-to-Cap and the Air Quality team enjoyed a fun and impactful time in D.C. We are all looking forward to next year!

To keep up on the latest Valley Vision and Cleaner Air Partnership news, our research findings and analyses, and personal commentary and thoughts by those on the staff team, sign up for our Cleaner Air News and Vantage Point email newsletters!


Meg Arnold is Managing Director of Valley Vision, leading the Clean Economy and Innovation and Entrepreneurship Strategies.

Partnering to Craft an Inclusive Economy

Today over 200 leaders gathered from 28 cities and counties at the Regional Futures Forum hosted by the Sacramento Area Council of Governments to hear from a national expert about how our region’s economy has restructured since the global downturn nearly 10-years ago.

“The Sacramento region benefits from an educated workforce, world-class research institutions, and the presence of the state government, but our research shows that the region also faces significant challenges, including lagging growth of its export industries, stark educational and earnings disparities between white, black, and Hispanic residents, and investment needs in transportation and broadband infrastructure to connect residents to opportunity,” said Amy Liu, Vice President and Director of of the Brookings Institute’s Metropolitan Policy Program.

“In an age of rapid technological changes and an ongoing demographic transformation towards a majority-minority future, existing disparities will be exacerbated without deliberate action,” continued Liu.  “Now, leaders across the region must do the hard work of creating a shared vision for inclusive growth, mobilizing people in government, business, and the broader community to tackle these challenges and make the Sacramento region truly inclusive and prosperous in the years ahead.”

Earlier this year, Valley Vision, the Greater Sacramento Economic CouncilSacramento Metropolitan Chamber of Commerce and the Sacramento Area Council of Governments partnered to engage the nationally recognized Brookings Institution to conduct a market assessment of the six-county Sacramento region. The study examines the economic drivers of successful economies in regions and benchmarked Sacramento against national markets with similar characteristics.

The findings from the Brookings Institution informed the full-day Regional Futures Forum that included breakout sessions and group conversations to dive deep into topics and to develop priorities and actions to take the region to new levels of economic growth, prosperity and inclusion.

“This report shows just how important it is that we build an inclusive economy that provides opportunities for everyone in the Sacramento region,” said Jay Schenirer, Sacramento City Council Member and SACOG Board Chair. “Together, our region needs to provide — among other investments — more workforce development and job training opportunities for youth and young professionals. Investing in digital skills training and connecting young workers to in-demand occupations and industries will help our industries grow while creating access to jobs for more people.”

The full Brookings Institution Sacramento Region Market Assessment can be accessed at: https://brook.gs/2r4PbjI

The Future of Work in the Capital Region

I got my first smartphone in 2011. Only seven years ago, yet, this technology has fundamentally changed my daily life, for better and worse.

It is simultaneously amazing, overwhelming, enhancing, and distracting to have nearly every piece of information I need at my fingertips (not to mention a lot of information that I don’t need). Of course it’s not just phones. Technologies like 3D printers, the ability to collect “big data,” autonomous vehiclesartificial intelligence, and so much more have fundamentally changed our personal and work lives, and the worldwide economy. As Thomas Friedman describes, technology is accelerating faster than humans can adapt, creating tension and uncertainty. I already feel this in my work and family life.  As I think about me and my children’s ability to thrive and be successful in the future, I wonder, what are the consequences of life immersed in technology? What will happen next? How do we prepare people for this future?

These are the questions that underpinned the recent series of forums that Valley Vision hosted, entitled Workforce Technology Forum Series: Changing Occupations and Skills in an Automated World. These forums were supported by our regional Workforce Development Boards (WDB), demonstrating the leadership and collaboration of the Sacramento Employment and Training Agency (SETA)/Sacramento Works WDB, the Golden Sierra WDB, the North Central Counties Consortium WDB, and the Yolo WDB. The goal is to bring together workforce development practitioners, educators, employers, community partners, and elected officials, including Congresswoman Matsui and Congressman Bera, to have critical discussions and start prioritizing actions to ensure that our regional workforce (and their children!)  can readily adapt to whatever changes the future brings. Valley Vision held forums in Woodland, Rocklin, Marysville, and Sacramento to understand the unique issues going on all around the region.

What did we learn?

National research provided the basic foundation to inform our discussions. Valley Vision compiled a research brief that framed the discussion and documented national trends. We drew from many sources, including a recent report from The Brookings Institution, published in late 2017.  A major focus was the rate of digitalization (or penetration of digital technology into the workplace) in sectors, geographies, and occupations across the nation. Some of the key findings included:

  • Jobs are becoming more digitalized at every level – fifteen years ago you could get an entry level job without any digital skills. Today those jobs are fewer and fewer. This goes for middle skills, or “good jobs” as well. Today 86% of middle skill jobs require digital skills, compared to 49% fifteen years ago.
  • The more a job is digitalized, the higher the wage is, on average. So, moving into the future, digitalization will be a major driver of social mobility.
  • Right now, there is uneven access to digital jobs – Latinos, Blacks, and women are underrepresented. Without intentionally working to level the playing field, significant demographics of people will get left behind.

The most important learnings were from the participants of the forums themselves, which helped to support national research findings and provided an important local context. Some of the highlights include:

  • The national findings were consistent with what employers across the region are experiencing. For example, Gordon Rogers with the Owens Group is experiencing the jump to higher levels of digitalization across occupations in architecture. Yet, it is difficult to find enough employees that are prepared to use the digital technologies that are required to meet customer demand.
  • Sectors that you might not expect to be impacted, are. For example, the standardization of recipes, processes to monitor food safety, and the digitalization of menus and ordering has transformed the restaurant industry, according to John Pickerel from Buckhorn Steakhouse, headquartered in Winters and employing 600 people in the region. Information technology is a fundamental skill across sectors.
  • Information technology needs to be a basic skill taught across all disciplines in school. Employers also need workers with adaptable skills who can learn new technologies on the job and be ready for continuous learning.
  • Lack of resources and bureaucratic systems get in the way of educators preparing students for the technology needs of today and tomorrow. They can’t afford the tools they need and investing in changing technologies can be difficult to rationalize. Educators need support from employers to increase occupation awareness, provide information, and assist with resources to effectively train students.

Our complete report with top recommendations will be coming out soon and we are planning a Summit this summer to discuss how we move to action. Additionally, the Brookings Institution has been hired by Valley Vision and local partners to conduct an “economic stress test” on our region. This report will dive into a more detailed, region-specific analysis of the digitalization rate of the Capital region and the implications for the future. Their analysis and recommendations will help inform our understanding of what the future of work will look like for our region, and what we should do about it.

We never could have imagined the way smartphones and other technologies have changed our lives just ten (or so) years ago. As we think about changes to come, we can’t predict the future, but we can use data and good collaboration practices to transform our current systems to be resilient, inclusive, and adaptive.

To collaborate or stay up-to-date with Valley Vision’s work, please subscribe to Valley Vision’s email newsletters or contact us.


Evan Schmidt is Valley Vision’s Director of Strategy and Evaluation working on the Public Opinion Surveying initiative and projects in the Healthy Communities and 21st Century Workforce strategy areas.

Standing up for Cleaner Air in Our Communities

For over 30 years, the Cleaner Air Partnership has brought environmental advocates, business leaders, and decision-makers together to fight for cleaner air and job growth across the Sacramento region. Investing in clean air improves public health, grows and attracts businesses, and is simply the right thing to do.

The work of ‘CAP’ has been an immense boon to our communities for a long time. But the time has come to do more.

The Sacramento region has 5-7% of California’s population. It also has 5-7% of the state’s population who live in disadvantaged communities, as designated by the state’s CalEnviroScreen 3.0 mapping tool. But in key programs like the statewide Cap & Trade system, which reinvests money charged to polluters into a variety of state agencies and projects, our region is not getting its fair share. As a whole, our region only receives 1-2% of air quality-related Cap & Trade funds, while Southern California, the San Joaquin Valley, and the Bay Area in particular receive many times more funding to do this work. This is about more than money – it’s about the ability of our low-income neighbors to live healthy and full lives. It’s about making our communities more livable for everyone. It’s about our region’s future.

The Cleaner Air Partnership coalition, led by Breathe California Sacramento Region, the Sacramento Metro Chamber, and Valley Vision, is a catalyst for the vision of the future that I just described.

As an example, the Sacramento Metropolitan Air Quality Management District has identified over $365 Million worth of shovel-ready projects in Sacramento County alone, much of which could be funded if our region were to receive proportionate Cap & Trade funding. Potential projects include electric bus conversionselectric vehicle charging infrastructurecleaner locomotiveslow-emission agricultural equipment, and more. The region’s other four Air Quality Management Districts (AQMDs) have similarly identified numerous shovel-ready projects in need of funding.

Through the leadership of Sacramento County Supervisor and CA Air Resources Board representative Phil Serna, CAP has been meeting with our region’s state-level elected officials and advisors, further building its coalition to include leaders skilled at navigating state legislation, the budget process, and the inner workings of California government. Our recent trips to the State Capitol to educate and inform leaders about how the state allocates Cap & Trade money have proven quite fruitful, as our region’s leaders at all levels are ready to do what it takes to modify the system. Addressing the Cap & Trade conundrum is a tangible first step in this new area of activity for CAP; as we become more connected and knowledgeable, we could engage with state representatives and agencies in all sorts of ways to the benefit of our communities.

Consider this a call to action. Over the next four weeks, the Cleaner Air Partnership will host three working sessions to build out a ‘Cap & Trade Playbook’ – a comprehensive plan to secure a balanced share of Cap & Trade funds for important air quality-related projects in the Capital region. We will be having additional meetings, beginning in May, with our elected representatives to share the Playbook with them and begin to implement our new strategy.

As the new Project Manager for the Cleaner Air Partnership beginning in January 2018, I’ve been tasked with continuing to build upon the strong foundation set by fellow VV’ers Tammy Cronin and Tara Thronson before her, their clean air colleagues, and surely others beyond my memory. I’m also responsible, under the supervision of Managing Director Meg Arnold (Valley Vision’s Clean Economy guru), for ensuring that this stepped-up level of activity leads to success. It’s a tough assignment, but achievable with the right partners, good data, and the wind at our backs.

If you haven’t already, please subscribe to Valley Vision’s Clean Economy newsletter, share this piece through your networks, or email me if you want to be involved in these efforts (or know someone who does). Join us! Together we can ensure a more healthy, prosperous, and equitable Sacramento region.


Adrian Rehn is a Valley Vision Project Manager overseeing the Cleaner Air Partnership and Valley Vision’s online communications.

Braving the Maze at State Leg Summit

I shouted “Hooray!” as I finally emerged from the elevator in front of Kip Lipper’s office in the California State Capitol. I learned the hard way that Kip’s office is in the older “historic” section of the Capitol building, and requires entry using a different elevator and set of stairs than the newer “Annex.” Suffice it to say, the secrets of the Capitol building began to reveal themselves to me on the afternoon of Tuesday, March 13th.

The 2018 State Legislative Summit was a window into the Capitol lifestyle that so many of my friends and colleagues live and breathe, but one that has remained mostly unknown to me. Organized by the Sacramento Metro Chamber of Commerce, ‘SLS’ (as it is known) is a day of meetings with the Sacramento region’s state-level elected representatives, staff, and consultants about policy issues that matter to our region.

I served on the Air Quality team this year, advocating for vital investments in clean air, transportation infrastructure, watershed protection, and more, alongside leaders from Valley Vision, the Sacramento Metropolitan Air Quality Management District, SMUD, Union Pacific Railroad, and other members of the Cleaner Air Partnership.

Valley Vision’s Meg Arnold and Adrian Rehn

The day kicked off with a brief program focused on the statewide housing crisis with a number of powerhouse speakers. Eleni Kounalakis, candidate for Lieutenant Governor and former Valley Vision board member, spoke concisely about issues including affordable housing finance and rent control. She challenged many in the room to think differently about solutions to the housing crisis, but did it in a way that was unifying at the end of the day. University of California President Janet Napolitano talked about the power of the UC system to shape the state narrative around housing, and brought up the important issues of workforce development and the serious lack of “workforce housing.” Jeff Michael with the University of the Pacific shared some excellent insights on the new federal tax bill and how it could affect our region’s housing market, as well as the possibility of redevelopment funds coming back to California under a new Governor. Assemblymember Jim Cooper facilitated a rockstar panel as well – it really was a fantastic program!

Lunch was followed by the real meat of the event – select appointments with a bipartisan group of our region’s elected leadership in the Capitol building. Setting aside Kip Lipper’s office in the older part of “The Building,” the rest of the appointments (as well as the restrooms!) were much easier to find. By the way, I’ll never get used to calling it, “The Building.”

Our conversations at SLS went incredibly well – perhaps unsurprisingly, everyone cares about air quality! Our team listened as much as we spoke – gleaning knowledge from those in the room, following up about relevant issues or initiatives, and taking copious notes about general (but critical!) insights about the processes that guide decision-making in the Capitol.

Huge congratulations to Anna Ballard of Intel, who did an excellent job as 2018 SLS Program Chair, and the whole team at the Metro Chamber for making this year’s event possible. I know how much of a team effort that was – thank you all! The State Capitol building will always be a maze to me, but these organizers of State Legislative Summit made it a truly a-MAZE-ing experience. I’m already looking forward to SLS 2019! My homework until then: get to know that “historic” side of the Capitol like the back of my hand. Oh wait, I’ve never noticed that birthmark before…


Adrian Rehn is a Valley Vision Project Manager overseeing the Cleaner Air Partnership and Valley Vision’s online communications.

Sierra College Experience Leaves Lasting Impact

He was good kid, really. Yet hard to tell by outward appearances. Long hair. Scraggly beard. Ripped jeans. Skateboard in hand.  It was probably his careless attitude and the way he disrupted the class that most perturbed the professor. This wasn’t high school after all, but college. This student had arrived late again and made a bit of a scene. It was an all-too familiar pattern.

So when the professor called him up after class, this kid knew he was in trouble. He began to stiffen up. Put up his defenses.  When the class cleared, the conversation started. 

“You really don’t care about me or our classmates,” the teacher stated flatly.  “It’s also clear you really don’t care about yourself either.  If you did, you’d take school more seriously.”  The kid had heard all this before.  It didn’t faze him.

The professor continued:  “But you have an even bigger problem.”  Now the student took notice.  “There is no one at the helm of your life.  You – your ship – it is drifting, aimlessly, on open water.  You are going nowhere.  If you think the pilot is your mom or your dad, or your friends, or someone else, you’re terribly mistaken.  It’s now or never.  You must be at the helm of your life and steer.  Otherwise you will be lost.  And so will your future.”

Jarring words that this young man could not escape. Caring parents can try to break through. Families can help. Friends can intervene. But sometimes teachers can say things in a way that penetrates.

That skateboarding kid, the one who was once not sure about his future or all that driven, graduated from Sierra College and went on to graduate from UC Berkeley and later earn a Masters degree from a Boston university.  He was recently ordained a priest.

I’m his proud father.  

Sierra College changed my son’s life.  It also changed my life for the better.  I also had a teacher who took notice of me and inspired and challenged me to think and be different.  I look back upon that moment as a major turning point in my life.

Education does this.  It not only unlocks knowledge and insights, helps us analyze, think critically, problem-solve and prepare for a career and a life of learning, education and those who practice it transforms lives.  Education in no small way democratizes hope.  Makes opportunity accessible to a small town kid like me whose father and mother never went to college.

Life turned full circle.  Now there is a way we can pay it forward.

This June Sierra College is asking property owners in Placer County to consider a bond issue that will raise $350 million to modernize the Rocklin campus and invest in facilities that will advance science, technology, engineering, and math for advanced economy jobs.  The last bond investment in Sierra College was back in 1957.

This past Monday the Valley Vision Board heard this matter and, after reviewing the issue from all sides over several weeks, voted unanimously to endorse this school bond.  They didn’t hear a passionate plea or a personal story of change from their chief executive.  They analyzed the facts and weighed the evidence.  Investing in education is investing in the human capital we need to drive jobs and business growth, draw investment, create new products and services, increase the regional tax base, and position this region for a vibrant future that touches all of us.  It’s why one of Valley Vision’s six driving strategies is to build a 21st Century talent pipeline and why we engage in a vast body of work around education and workforce development.

Sierra College is highly regarded, well run, and has put forward a thoughtful proposal with well-defined purposes and strong taxpayer protections.  Leading organizations have pulled in behind it.

William Yeats said that “education is not the filling of a pail, but the lighting of a fire.”  I know this has been true in my life.  Perhaps this has been true for someone you know.

Twenty thousand students experience Sierra College today – 15 times more students than what was original planned for in the late ‘50s.  Thousands more students are expected to attend the campus over the next few decades seeking purpose, opportunity and a chance to make a difference.  This is a lot of new light, and worth kindling.  Our future depends upon it.


Bill Mueller is Chief Executive of Valley Vision.

Fast Pitch Makes Nonprofits the Star of the Show

Collective Power at Work for a Better Community

The power of unified purpose is undeniable. Working collectively in pursuit of common outcomes has over and again proved greater impact than any one organization could have individually. This has long been Valley Vision’s underlying premise. It’s also the driving philosophy of Social Venture Partners of Sacramento, a collective of corporate executives, community leaders, volunteers, philanthropists, and parents who work together to close the chasm between the challenges our communities face today and the society we wish to be tomorrow.

At the core is SVP’s Fast Pitch, an exciting speed contest that gives local nonprofit organizations a chance to win funds to advance their cause.  What makes Fast Pitch brilliant and truly community driven is that it teams nonprofit executives with area professionals who work together to craft, coach and hone their presentation “pitch” delivered to a panel of judges. The result is a fast-paced competition involving invested and dedicated individuals who’ve formed a strong bond and deep alliance with the nonprofit they’ve helped prepare. Everyone’s invested.

10 finalists competed this year at Golden 1 Center, each hopeful that the judges would claim their organization the winner of one of three awards of $10,000, $2,000 and $1,000. Presentations were limited to just three minutes and delivered from the floor of G1C in front of an audience of roughly 500 fans cheering for their favorite. With organizations working in youth and adult education, building healthy communities, administering needed social services and delivering innovative learning projects, choosing just three was no easy decision.

Every team needs a coach

Valley Vision’s director of strategy & evaluation Evan Schmidt paired up with Daniel Kaufman of Third Plateau as pitch coaches to Ashley Simon from Roseville Home Start. Their job was to help Ashley deliver the best possible 3-minute pitch on why her nonprofit was more deserving than the competitors. Like the other nine teams, Evan and Daniel worked with Ashley over weeks, helping to craft her message and delivery. In this way, coaches become as invested in winning as their nonprofit partner. The experience—which both cited as highly rewarding—gave Evan and Daniel a platform to elevate their own impact for area nonprofits in a very applied, real way.

The competition was fierce

Presenters from Lilliput Family Services, the Sacramento Children’s Receiving Home, and the LGBT Center of Sacramento kicked off their pitches with a narrative detailing the impact that their organizations make for individuals and families. Children’s Choice for Hearing and Talking Center of Sacramento and 3Strands Global both shared testimony describing how personal life experiences inspired them to lead their respective organizations. City Year Sacramento energized the crowd with a “power greeting”, a clapping and chanting ritual that welcomes elementary students to school each day, while Fairy Tale Town vividly described their unique experience that countless children in our region have enjoyed since 1959.

Rundown on the results

First place was awarded to 3Strands Global Foundation, which works to combat human trafficking through education, reintegration, and mobilization. The second place winner was the Children’s Choice for Hearing and Talking Center of Sacramento (CCHAT), which teaches children who are deaf and hard of hearing to listen and develop a spoken language. KidsFirst, the third place winner, treats and prevents child abuse and neglect through education, advocacy and counseling services.

Wait, there’s more.Blanket Marketing Group selected Juma Ventures to receive their Movie Star Advertising Package, and the Ultimate Brand Package went to CCHAT Sacramento. Social Venture Partners also provided Social Media Maven Packages to each of the ten finalists. 3Strands Global was also awarded the Mayor’s Award to meet with Mayor Darrell Steinberg, and KJ2 Productions and Third Plateau Strategies chose CCHAT Sacramento for the Amplified Impact Award. OE Consulting chose the Children’s Receiving Home of Sacramento for the Organization Transformation Award, and the Sacramento LGBT Center, CELI Inc., Lilliput Families, and Sierra Nevada Journeys received the American Advertising Federation FreeThink Award.

Last minute plot twist 

With so many organizations providing much needed services for at-risk, LGBTQ and foster youth and young adults, it’s an impossible task to narrow down 10 finalists to just three winners. Apparently someone in the audience felt the same way. City Year Sacramento didn’t make the judges’ final cut, but was able to raise $2,000+ during the event from donors in the audience. But that’s not the end of the story. Just as Fast Pitch was coming to a close it was announced that an anonymous donor was so moved by City Year CEO Jeff Owen’s presentation that they would commit $15,000 to fund one year of service for a student success ambassador over the next three years. That’s a grand total of $47,000 for City Year, an impressive result for not being a top finalist.

Fast Pitch has awarded area nonprofits over $100,000 in funds and $50,000 in services

Social Venture Partners Sacramento was established in 2008 and has worked to unite the power of the business community with the passion of the nonprofit world ever since. SVP’s Fast Pitch is an extraordinary platform to learn about area nonprofit organizations making a difference, to become inspired by their work and impact, and to contribute yourself to making our communities stronger, more connected and more compassionate. Valley Vision was proud to partner in this year’s Fast Pitch and commends all the region’s nonprofit leaders, staff and those who support them in their work to improve people’s lives.

To learn more about SVP visit www.svpsacramento.org


Ruben Moody is Valley Vision’s Communications Intern.

International Delegation Will be Looking for Trade, Research, Partners

By Mark Anderson – Staff Writer, Sacramento Business Journal

An international delegation for entrepreneurship and innovation will tour Northern California this fall, ending with a week-long tour of Davis and Sacramento to study advanced food and agricultural business ecosystems.

The tour will also focus on innovation, science and research, said Trish Kelly, managing director of the local research and advocacy group Valley Vision. “This is food and ag in a big sense.”

This is the first time the Americas Competitiveness Exchange has visited Northern California. The 50 members of its tour group will include government ministers, academics and entrepreneurs looking to forge trade, business ties and research partnerships, she said.

“These events are very focused on outcomes. They want to make connections,” Kelly said.

The tour group will include members from Canada, Mexico, Central America, the Caribbean and South America, as well as Germany and Israel.

The University of California Agriculture and Natural Resources, which is based in Davis, is a primary sponsor of the tour, along with Valley Vision.

Some of the highlights of the local tour will be the University of California Davis, the Robert Mondavi Institute for Wine and Food Sciences and Golden 1 Center, as well as some local food companies, beverage purveyors and briefings on local food systems, Kelly said.

Read full article on the Sacramento Business Journal website.