Visit Sacramento & Valley Vision Announce New Farm-to-Fork Partnership
Organizations will work in tandem to promote and grow the region’s food and agricultural efforts
SACRAMENTO, Calif.—Visit Sacramento announced today that it will partner with regional leadership organization Valley Vision to enhance the Sacramento region’s America’s Farm-to-Fork Capital identity.
Visit Sacramento took on the development of a program around farm-to-fork after the region was declared America’s Farm-to-Fork Capital in 2012. Since that time, the destination marketing organization has led the effort to grow farm-to-fork into a year-round national identity that has been embraced throughout the greater Sacramento area. Over the last five years, Visit Sacramento has shared the region’s farm-to-fork story with tour operators, visitors and travel media across the country, while helping to guide local programs and endeavors that bring farm-to-fork to life for the community.
“When we set out to make a year-round initiative around farm-to-fork, we never would have believed how far the concept would have come in just five years,” said Visit Sacramento President and CEO Mike Testa. “As we moved into our fifth year, we were looking for a strategic partner that could help us take farm-to-fork to the next level. The partnership with Valley Vision will allow Visit Sacramento to concentrate on our strength areas of sales and marketing, while Valley Vision simultaneously continues the growth of the program in other areas.”
Photo Credit: www.visitcalifornia.com
In its new role, Valley Vision will work to extend the reach and impact of farm-to-fork, with the organization taking over Visit Sacramento’s farm-to-fork committees and expanding the network of partners, continuing research work around regional food and agriculture, and helping to facilitate solutions to related issues. Visit Sacramento will continue to lead marketing for the region’s farm-to-fork identity, along with hosting the annual Legends of Wine event, Farm-to-Fork Festival and Tower Bridge Dinner in September. Proceeds from the Tower Bridge Dinner will also continue to be used to fund initiatives such as the Sacramento Food Bank and Family Services’ fresh produce drive and the Visit Sacramento CAMP scholarship at Sacramento State.
“We are excited to lift up all the people, the data, and the inspirational stories that make us the nation’s farm-to-fork capital,” said Valley Vision CEO Bill Mueller. “By drawing on Valley Vision’s two decades of work supporting the growth of the food and agriculture sector – from close ties with local farmers, restaurateurs and food access organizations to statewide associations and our ties to federal agencies, Valley Vision can bring additional breadth and depth to this initiative.”
About Visit Sacramento
Visit Sacramento is a non-profit, destination marketing organization funded by the City of Sacramento, the County of Sacramento a local hotel self-assessment and business membership throughout the greater Sacramento region. As the premier economic development and services organization for the region’s convention and tourism industry, Visit Sacramento develops and executes sales, marketing and customer service programs to help strengthen the regional economy, as well as the bottom lines of our member businesses and marketing partners. Brands operating under the Visit Sacramento umbrella include America’s Farm-to-Fork Capital, Sacramento Sports Commission (Sac Sports), Sacramento365 (a joint partnership with Convention & Cultural Services and the Sacramento Metropolitan Arts Commission), Sacramento Film Commission (Film Sacramento) and Sac Event Crew.
About Valley Vision
Valley Vision has inspired change for a better, more livable future across California’s capital region for more than two decades. Using our expertise in research and collaborative strategies, along with our expert knowledge of the region’s food and agriculture sector that we’ve built over two decades, Valley Vision has long been committed to growing the many assets found in our local food economy. We work on a variety of food system initiatives and are known as a regional leader in food, agriculture and related health systems. Valley Vision led the creation of the Sacramento Region Food System Action Plan, the region’s roadmap for advancing the food system, and we are the regional lead for the federal designation of the Central Valley as a manufacturing community, AgPlus Food and Beverage Manufacturing Consortium. Our initiatives focus on pioneering innovations to make food and ag sustainable, healthy, productive and accessible, from strengthening our agricultural heritage to expanding our food processing and manufacturing sector to helping increase markets for local goods.
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